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Axe Collaborates With Clothing Line Market To Make Fragrance-Infused Hoodie For ‘Cuffing’ Season

The ‘Stealie’ is designed to help couples who ‘steal’ each other’s hoodies feel closer through scent.

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By: Lianna Albrizio

Associate Editor

Axe and clothing line Market have debuted the “Stealie,” a fragrance-infused hoodie designed to keep couples feeling closer than ever this “cuffing” season.   Infused with the award-winning blue lavender fragrance from the Axe Fine Fragrance Collection, the “Stealie” is made for the partner who steals your favorite hoodie to feel close to you through your scent.   Axe found that 73% of young women and nearly 50% of young guys in a relationship have “borrowed” their better half’s ...

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